For Immediate Release

Richard Schmitt
Blue Peach

Phone: 877-258-7322
Web site: www.bluepeach.com

OEM Software Developer Offers CIFS Software for Free

Blue Peach Offers NO CHARGE Licensing Program for CIFS Software Stack.

Austin, Texas – October 15, 2010 – For OEM software developer Blue Peach, sales of its flagship CIFS software stack has been bucking the trends in this tough economic time. To take advantage of some of that growth and to make an even larger impact in the market, Blue Peach will be offering its full featured CIFS network file sharing stack at no charge for a limited time. Blue Peach's Blue Share CIFS stack is a high performing, small footprint stack designed for embedded platforms and value-added networking products. It is designed for both proprietary and commercial RTOSs as well as protected mode multi-user operating systems like Linux, WinCE, and OSX.. Blue Share provides both client and server capabilities and all features necessary to seamlessly integrate with existing home and enterprise networks.

This bold move is being instituted to raise the awareness in the market place of both Blue Peach, and their Blue Share product and to significantly increase the deployments of Blue Share. This strategy is being taken at a time when product OEMs are attempting to differentiate their products yet are increasingly constrained in their software purchases. As a result, they are often turning to open source software but are faced with the dilemmas of size, complexity, support, and the added worries of integrating their applications with open source licensing. Blue Share is a commercial grade product, offering the same level of functionality as open source alternatives, yet in a much smaller footprint, and without restrictions on how applications can integrate with the product.

CIFS is a network protocol designed to allow the sharing of files between systems over a network. There are typically two types of systems involved in this file sharing, clients and servers. Clients access files that are stored on a server. Many systems operate as both a client and a server which is the case with most desktop systems in use today. These desktop systems can both access files on a file server, but system admin and other users can also access files on shared folders on the desktop machine. With Blue Peach's Blue Share™ software, any device can participate in this same network of file sharing nodes of desktops and file servers.

CIFS allows the sharing of directories, files, printers and other types of objects represented using file semantics over a network. CIFS also provide mechanisms for discovering servers, browsing for shares, listing of files, authenticating access, and securing communications.

Network file sharing provides many benefits and CIFS is the most widely deployed and most cross platform friendly of all available file sharing protocols.Network Attached Storage (NAS) and Network File Sharing are closely related since all NAS devices use some form of protocol to access files. Most NAS devices today use CIFS. Embedded devices, enabled with CIFS, are able to access files on most NAS devices on the market.

The benefits of Network File Sharing are intuitive but in an embedded space, there are unique capabilities that become possible once the device is able to share files over a network:

  • no need for hard disk storage or large flash storage which can reduce costs
  • storage can be used more efficiently and shared among many devices which also will reduce cost
  • devices can share state and files reducing the need for complicated synchronization mechanisms.
  • loadable executables allowing for software upgrades without downloads and flash updates
  • centralized backup of important state
  • utilization of high availability and data integrity features of RAID based storage

CIFS, layers additional benefits over basic Network File Sharing:

  • advanced communications semantics allowing communications through pipes or FIFOs.
  • shared locking of files insuring data integrity across multiple clients
  • ability for sophisticated caching algorithms allowing for increased scalability of applications
  • fault tolerance, and high availability through fail-over and resilient network connections
  • advanced security allowing for secure authentication, and file and directory security policies
  • high performance implementations
  • unicode file names allowing for non English and Western European languages.
  • global file name space. Users need not be aware of the network nature of the files and all accesses occur transparently over the network.

CIFS needs little from a host RTOS or operating system. Blue Share provides all layered functions needed with the exception of a TCP/IP networking stack and basic operating system fundamentals such as threads, and related synchronization mechanisms. Secure Authentication requires a cryptographic stack like openssl and a CIFS server requires underlying host file system support.

Some examples of applications that will benefit from this announcement:
  • Wireless applications that wish to share office documents or media,
  • Printers that can print documents queued from anywhere on the network.
  • Digital TVs, DVDs, DVRs and other consumer electronics that can play music, photos, and videos from computers on the network.
  • Network attached storage devices
  • Medical devices that can access and update records directly
  • Digital cameras that can print or transfer pictures without any special software on the target devices.

In response to questions on why Blue Peach would offer the product for free, Richard Schmitt, the company's CTO, responded, "We believe the best marketing for our product is the product itself. We could invest a good deal of money in a marketing campaign that advertises our product, but if a development organization doesn't get to see first hand how solid our product is, that it is able to provide exceptional file sharing capabilities with remarkable performance and with a footprint that is a fraction of that required by alternatives, then our marketing dollars will be waisted." When asked whether they can afford to give the product away, Richard added, "As a company, we're in a good spot. We have a great product, low overhead, and enough revenue to allow us to be flexible. We want our software to be deployed in products that typically would only be considering open-source, we want to help make file sharing a standard feature of all network enabled products and we want to show that file sharing can be added to products with tight cpu and memory constraints. The best way we can do this is to offer our product for free. We'll go back to charging for our stack after some time, but for now, we are more interested in transforming the device landscape.

Blue Share will still be copyrighted and licensed as royalty-free source code on an OEM product basis but the license is free. Support and optional integration services will be provided at their normal support rate. For further information, visit Blue Peach at http://www.bluepeach.com.

About Blue Peach and Blue Share™

Blue Peach has been developing network file sharing and digital home software for the consumer electronics industry for 10 years. Their software has been deployed in numerous embedded products including televisions, printers, cameras, point-of-sale terminals, medical equipment and more. Blue Share™ is a high performing, low footprint, robust implementation of the CIFS network file sharing protocol. Blue Share™ runs as either a real-mode or protected-mode application on embedded and desktop systems. It supports the extended security model meaning it allows integration with Active Directory and NTLM secured networks. Blue Peach was started in Massachusetts, but has recently relocated to Austin, Texas.

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